Wooohooo! The move is over!! Now that we’re not all breaking our backs, time to resume this newsletter business.
Check out “the haps” below, courtesy of “that intern doe”.
This week’s music news bulletin is dominated by streaming.
1. Amazon’s Prime Music is putting on its lederhosen.
Amazon is readying itself to launch its music streaming service in Germany, according to a report from a local German technology website. Amazon offers it’s Prime Music streaming service as part of its package when users purchase Amazon Prime ($99). With its small catalog of only one million songs (offered both in US and soon Germany), Amazon is positioning itself between free music services like Pandora and premium services such as Apple Music or Spotify. The move to go international is a a first for Amazon’s music streaming service.
2. Ed Sheeran is the most streamed artist on Spotify… and never streams anything.
In a recent Billboard interview, Ed Sheeran revealed that he doesn’t “stream anything ever”. This comes as a shock from someone who is a big music streaming advocated AND the most-streamed artist on Spotify (surpassing 2 billion streams). He went on to explain: “I don’t even really get [music streaming services], I buy everything off iTunes or physically.” Interestingly, Sheeran is good friends with a well-known detractor of streaming, Taylor Swift, who views services like Spotify as devaluing artists’ music. It seems that they don’t see eye to eye on the issue.
3. Pandora is expanding into live music.
Earlier last month, Pandora announced that it would be purchasing Ticketfly, a direct, independent competitor of Live Nation-owned Ticketmaster. The move comes after Live Nation’s recent purchase of Front Gate Tickets, another ticketing service, has led some artists and bands to leave the ever-growing Live Nation ecosystem. Ticketfly was an early proponent of social media and web marketing for stimulating ticket sales and is a popular choice for promoters who do not want to do business with Ticketmaster. Pandora’s excellence in mining user data for advertisers (which comprise 80% of its revenue) combined with Ticketfly’s competence in marketing live shows will likely make for a powerful duo.